Every day, millions of people make their purchases on Amazon. So, if you are a beginner on this platform and want to sell products of a specific category, then it is better to learn the habit of Amazon’s customers based on the generation they are from. But first, let’s try to figure out whether there is a lot of generational difference, or it just a made-up myth. Before diving deep into this topic, let’s try to figure out the ages associated with each generation.
- People who were born in the period from 1997 to 2002 are considered to be the representatives of Gen Z generation.
- Those who were born in the period from 1981 to 1996 are in the group of Millennials.
- In the category of Gen X, you’ll see people who were born from 1965 to 1980.
- Baby Boomers are those who were born in the period of 1946-1964. And people who were born from 1925 to 1945, are the members of the Silent Generation.
It is wise to know that solely a small part of the members of these categories purchase from physical stores. And nearly 80% of the members of all the groups shop on Amazon. Thus, Amazon is definitely cornering the market of e-commerce, leaving behind such giants like eBay and Walmart. Which is probably why it is extremely strict, leading its sellers toward various types of suspensions, some of which need professional assistance.
Why Do People Prefer to Shop Online?
There is no place like home; people do not want to leave their comfort zone by spending hours in endless lines. Secondly, if they have some doubts about the quality of the product, they can easily read other buyers’ reviews who shared their opinion about a certain product. Another reason why people prefer to make their purchases on Amazon, is that the buyers can see more options concerning the product, and get the order in a fast way.
What Are Their Preferences?
Keep in mind that the representatives of younger generation are mostly “brandomans,” who only care about brand names. Thus, nearly 30% of Millennials are driven with the product’s brand, and only 3% of the Silent Generation prefer to buy brand name products through Amazon. However, one of the crucial aspects that may influence on their decision, is the low price.
If you are selling a special category of products on Amazon, it’s good to know that compared to other generations, Millennials shop on Amazon comparably more. Whereas the representatives of other generations, like Silent generations, don’t like to shop on this platform.
Almost 50% of Millennials shop on Amazon at least once a week. The members of other generations are not left behind, since nearly 42% of Gen Z and Gen X members make their purchases nearly once a week.
Selling on Amazon can sometimes be too hard, since if you do not properly know your potential audience, it is impossible to succeed in your business. With a clear understanding of your target audience, you can build a powerful business on Amazon within months. However, do not forget about other vital aspects like your products inauthenticity. That’s because Amazon has strict requirements concerning product quality. Therefore, you should strictly understand that if you don’t work with authorized distributors who are able to provide you with all the necessary documentation, you’ll be in the red by receiving an inauthentic suspension from Amazon. Message Got Suspended Clients, and we will provide you with more useful information on how to succeed in your Amazons business!