Trademark is one of the most important aspects when you run an e-commerce business on Amazon. But, unfortunately, there are lots of sellers who underestimate the importance of Trademark in their business, and hence face lots of issues in their operation.
For example, did you know that trademark may have a huge impact on your brand’s reputation, and changes customers’ attitude toward your business? That’s because customers are more willing to trust those brands which have registered trademarks. In order to protect our readers from possible Intellectual property issues, Got Suspended Clients has collected seven main reasons backing up the importance of trademark in your business.
#1 As a Communicational Tool!
Along with lots of benefits provided by a trademark, it is also an effective tool for communication. That’s because it is the best way to tell people about both your company and services provided by you. And believe us that it doesn’t matter whether your native language is English or Chinese, the design of your logo should be clear and well-known to everyone.
#2 You Can be Found Easily!
If you are a registered trademark owner, then you can be sure that you should not put much effort in your business’s promotion, since a registered trademark provides you with an opportunity to set your business apart from your competitors. Which means that your customers can easily distinguish it from the masses of other brands.
#3 The Effectiveness of Utilizing Social Media!
Never underestimate the power of social media! Having a registered trademark allows your brand to circulate more actively on social media. As a result, you will get higher traffic through both your website and social media accounts and boost your sales.
#4 Trademark as a Beneficial Asset!
By registering your trademark, you also make a quite tempting investment in your business. That’s because with the growing reputation of your business, your trademark also becomes more valuable. Additionally, if you have a reputable trademark, you can sell it and turn a good profit from that deal.
#5 Attractive Employment Opportunities
A registered trademark allows a brand owner to attract more employees to your business, since, as practice shows, people are more willing to work with registered trademarks rather than those who are not registered in Trademark Office.
#6 Easy to Obtain!
If you intend to obtain a trademark registration, you should be ready that you have to pay $275 to the United States Patent Trademark Office to obtain said registration, and additional several hundred dollars after several years.
#7 It Never Expires!
If you are going to use your trademark within the United States marketplace, then it will never expire. Therefore, lots of acknowledged brands have been operating for tens of years since they have registered their trademark.
Additionally, if you have a registered trademark, you can be sure that you are in a safe zone from receiving an Intellectual Property suspension. That’s because no one can blame you in a trademark violation which is considered to be one of the hardest types of Amazon suspension. Read more about Intellectual Property suspension in our blog.
So, every action has an equal and opposite reaction; do not ignore this important aspect and hurry up to register your trademark as soon as possible. Otherwise, you can get an Intellectual Property suspension which is not so easy to reinstate. But, if you trust this process to the professional reinstatement team from Got Suspended Clients, you can be sure that we will return your selling privileges in a prompt manner. Visit our website, and you will find more detailed information concerning our services.