Let’s say you are a successful Amazon seller who is on top of the food chain. Your business grows day by day, and you gain attractive profits from your online business. So, you decide that nothing catastrophic will happen if you cancel several orders and…bang! Amazon suspends your account for showing a high order cancelation rate. In this case, you have to start taking actions immediately, since time is against you! Tick-tock, tick-tock!
But, before we jumping into the process of your account’s reinstatement, let’s try to figure out what Order Cancellation Rate actually is.
Order Cancellation Rate is the number of orders that sellers cancel before fulfilling them to the buyer within the 7-day period provided by Amazon. However, if the order was cancelled by the customer, it will not impact your cancellation rate metrics. Read our blog, where you can find more interesting details concerning this type of suspension.
Generally, the Order Cancellation Rate should be under 2.5%; otherwise, you can lose your selling privileges. So, try to do your best in order to keep your cancellation rate under 2.5%.
Why Is It So Important?
It is a general rule of thumb that Amazon is obsessed with its customers, and once it notices that there is a seller who does not abide by its rules, it will start taking action against that seller in the blink of an eye. Look, a customer spends a huge amount of time in order to find the right product. Now, imagine the level of your customer’s frustration when he finds out that the seller has cancelled his order. Therefore, as an Amazon seller, you have to make sure that you do not have missing items, and all the listed products are available in your warehouse. You have to put a lot of effort in order to minimize cancellations as much as possible.
But what if you have already slipped, and Amazon has suspended your selling privileges? In this case, you have to come up with a carefully written Plan of Action. Here, your main job is to show Amazon that you strictly understand your fault in this suspension, and are trying to do your best in order to avoid similar problems in the future. You know what? Do not even try! Do your best!
So, if you decide to appeal your suspension by yourself, then prepare that it is going to be a hard battle.
Generally, a professionally drafted appeal letter consists of three main sections:
- The Root Cause
In the first part of your Plan of Action, you have to introduce yourself, your store name and talk about your suspension in a few words. In the second section of your letter, you have to show Amazon that you know what has happened, and why Amazon suspended your selling account. Eventually, you have to go in detail as to what you have done to correct your mistake, and to prevent it from happening again. Amazon loves when suspended sellers admit their guilt, so admit! But also show how you have rectified yourself. Amazon loves hearing that as well.
Then, as nicely as you can, ask Amazon to give you your account back!
Pretty simple right? Unfortunately, not everything is so simple with this platform, since sometimes Amazon categorically refuses to reinstate sellers’ account by asking for more and more information. In this case, you risk getting stuck in an endless loop of your account’s reinstatement. Therefore, we strictly recommend our customers that they handle their suspensions strictly under a professional’s supervision, since in this case they can be sure that everything is being done in accordance with all Amazon’s requirements. Message Got Suspended Clients, and we will help you reinstate your suspended account in the shortest period of time. Moreover, we will provide you with tons of useful advice concerning your safe operation on Amazon. Visit our website, and you will find lots of informative blogs regarding your safe operation on Amazon.