Welcome back to the Science of Root Causes by Got Suspended Clients!

Sellers who get suspended because of intellectual property complaints can surely state that it’s not one of the best things that ever happened to them. This is when Amazon sellers get the worst of both worlds – problems with Amazon, and trouble with law. Who would’ve thought that the innocent idea of selling products online can lead to this point? In any case, what happened yesterday is over, but what happens today is up to us. So let’s find the answers to the most frequent questions: what, why and how?

What?

Amazon takes intellectual property very seriously, and that’s why each type of IP is taken into account. In other words, Amazon can get you suspended because of copyright, trade dress, and patent infringement, which means that you should be extra careful when selling on the platform!

Why?

Sadly, Amazon doesn’t have regulations that would help sellers stay away from scam, or let’s say, rogue sellers on Amazon. Apart from the actual reason of this suspension, anyone can file IP complaints, thereby removing sellers from competition and winning the Buy Box.

How?

Here we will explain how to appeal this type of suspension and what to include in your letter. As you know, the hardest part of appealing a suspension lies in finding the root causes that led you to that point, and sadly not everyone handles that properly. The reason for this is that Amazon’s email that doesn’t contain any sufficient information that you may need. Generic templates and words that “your account has been deactivated” don’t help sellers find the root cause, and therefore, appeal a suspension. But here’s good news for you, our appeal service has prepared tons of information regarding the root causes for IP suspensions; so, take your time and read this article carefully, you may need it on Amazon!

Don’t

Generally, Amazon wants you to contact the brand owner, ask for retraction and only then appeal a suspension. But here’s the thing, most of the sellers include that fact in the “root cause” section, which is not right! Root cause is a completely other subject, while retraction is your step towards the solution of the problem. Conclusion: retract the complaint, but don’t write it as a factor that triggers a suspension!

Don’t tell Amazon’s Seller Performance Team that you used existing listings, because that doesn’t mean anything for them. Even though it was the exact reason because of which you got suspended, paraphrase it and show that the real reason for your suspension was the failure to understand Amazon’s policies, and yes, Amazon wants to hear you say that!

Do

You may already know that Amazon always wants to be the superior side in the platform-seller relationship, which means that you should always accept your mistakes (but not too much) and correct them.

As a root cause, you may use the failure of understanding its policies, or that you didn’t get the proper authorization from the brand whose products you were listing on your Amazon account. If you mention that fact and add the retraction email from the brand, Amazon will probably reinstate your seller account and leave you alone (even though you’re never alone on Amazon).

See, sometimes telling the truth won’t really help you; sometimes you should paraphrase your thoughts, tell your truth differently, and understand what Amazon wants. Play by its rules, and eventually you’ll reinstate your account. And don’t forget, we here at Got Suspended Clients are rooting for you and will definitely have your back in case you need help with your reinstatement process!

 

 

Leave a Reply