Trend – a general direction in which something is developing or changing
They say “don’t try to follow trends, create them,” and that can be true for most cases. However, in the world of eCommerce where you should follow the rules, the situation is completely different. You see, e commerce is one of the industries that always change and that always develops. If you don’t keep your finger on the e commerce pulse, you will lose the game. That’s certainly something we all want to avoid, isn’t it?
Now let’s talk about e commerce trends, how they can affect you and your seller account on Amazon. Remember, every trend has its own characteristic, and to grow your business on platforms like Amazon, you need to dive deep and explore each of them carefully. Much depends on the future of eCommerce: we need to know everything!
Marketplaces Will Most Likely Win The Race Against E Commerce Stores!
Wait, what? Yes, this is true. Everyone says “go online!” but no one says that customers trust platforms like Amazon or eBay more. Why? Let’s dive deeper and find the origin of the problem.
Opening up a business is a huge responsibility, and if you want to grow, you definitely need to go online. However, opening up your own eCommerce website won’t have the same effect as selling on online marketplaces, and it’s all about customers. When a customer opens Amazon’s website, they see a name, an image and a reputation all at once. They know that they can trust Amazon because everyone uses it! However, when a customer opens a website of a certain company, they just see a website.
What’s more, websites of platforms like eBay or Amazon are created according to their customer base, activity on the website and other vital factors. This means that when millions of customers open Amazon’s website, Amazon won’t freeze or break down. Meanwhile, a simple e commerce website won’t be ready for that. Customers pay attention even to the smallest details, remember that!
Something About Risks….
P.S. Remember that even the almighty Amazon may cause trouble. For example, Amazon suspensions, listing deactivations and so forth. If something similar happens to you, trust this tedious problem to professionals like us, and we will take care of your Amazon seller account.
E Commerce Trends We All Need: Augmented Reality
Augmented reality is one of those new eCommerce trends that will enhance customer experience and increase sellers’ income! With its help, online customers will visualize the products that they want to buy! You see, even when tangibility is missing while shopping online, it can be compensated by augmented reality. And by the way, it will be used not only on e commerce websites but also on social media!
You know what’s more exciting? Platforms like Amazon have already adopted this technology trend, and now sellers can benefit from it! If you have your own business and want to go online, you should definitely use this opportunity, and operate your business on online marketplaces! Spoiler alert: customers are obsessed with augmented reality, use it to your advantage!
Trends to Watch: Voice Commerce Start Dominating
Virtual assistants are more popular than ever and that’s not even surprising anymore! We all strive for convenience and accessibility, and devices like Amazon Alexa or Google Assistant can provide that! You see, we are always so busy with our work and everyday tasks that we get easily tired when it comes to shopping, filling in our card information, specifying products that we need and so forth.
This is why Amazon and Google created virtual assistants, and now it’s predicted that over 75% of U.S. Households will most likely have a virtual friend by 2025.
Sustainability: One of the E Commerce Trends That Just Makes Sense
Yes, sustainability matters, luckily! Especially after the pandemic, people started to realize how important the environment is. When we were in an entire lockdown, our surroundings started to change in a better way, and that’s when people realized that it’s not that difficult to solve ecological problems.
Now online customers prefer less packaging, but if there’s any, they would like it to be biodegradable. Customers will definitely prefer eco-friendly products such as reusable straws, biodegradable toothbrushes and so forth. As you can see, even eCommerce trends are becoming more eco-friendly! If you’re a seller, here’s a product idea for you! The more eco-friendly products you sell, the bigger your income will be!
Mobile Commerce Won’t Let You Down!
Let’s be honest, we never leave our mobile devices alone. Going out without a mobile device sounds like nonsense to every person out there! This is why mobile commerce will surely dominate!
First of all, it’s pretty easy to use. Online shoppers (just like everyone else) prefer convenience and comfort, and guess what? Convenience is always associated with our mobile devices! As you can already understand, you should check your website according to mobile-friendly metrics, and make sure that a shopper will enjoy their experience on your website. Here’s a tip from our experts: always make sure customers have the option to zoom in on your website. Let’s remember that mobile devices, especially smartphones are relatively small, and zoom option is what the doctor ordered in this situation!
Social Media Remains and Will Remain Popular
Promoting your services and products via social media has always been and will always be a part of operating a business. Even in 2021, social media will dominate because everyone is in front of their screens, trying to communicate and be informed all the time.
Platforms like Twitter, Instagram, Tiktok and Pinterest will help you promote and grow your online business in this insane world of eCommerce!
It’s impossible to know everything about everything, but it’s more than possible to be aware of eCommerce trends that are prepared for 2021. Together with us, you will always be in the center of news and eCommerce trends, and what’s more important, your Amazon seller account will be protected! 2021 is a new year for each of us, but one thing remains unchanged: we are always here and we are always ready to help!