We all need some kind of protection, especially when it comes to inventions, products, and ideas! No one wants to be copied, and that’s why everyone has intellectual property rights which are properly protected, especially on eCommerce platforms like Amazon.
Trademark is a type of intellectual property, which refers to your ideas, creations, business names, logos, and so forth. For example, if you have invented an entirely new coffee machine, you should apply for a patent, just to make sure your brainchild is properly protected, and won’t be copied.
As we said, trademark is a part of Intellectual Property, which should theoretically protect something original. In this case, you can’t trademark your product or creation (see our FAQ for Patents); it refers to your brand name and logo; basically, all the things that make your business unique and recognizable!