You have probably asked yourself: why’s Amazon so successful? This is a very common question, especially among Amazon sellers who are trying to operate a good store and become as popular and wealthy as Amazon is! Today, in this very article, we will explain why Amazon is the most profitable business in the world, and what role Amazon account suspensions play in its triumph.
Okay, first of all, let’s get into numbers, and see whether Amazon is really that successful! In 2017, Amazon’s market share of the eCommerce market was 37%, however, 3 years later, it was 47%! Even though this drastic change was quite predictable, Amazon did a great job! Now it owns almost half of the eCommerce retail market! As you can see, Amazon is as successful as you thought!
Well, there are many reasons for that, but as we are an Amazon appeal reinstatement service, we will mainly talk about suspensions and how they affect Amazon’s success.
What is a Suspension?
You’ll hear this question only from novice Amazon sellers who think that selling on Amazon is just fun and games. However, if you’re a novice seller and don’t really know about Amazon suspension, we will help you with that.
Whenever you do something wrong, Amazon punishes you – that’s the main concept of Amazon suspensions. For example, if you’re selling fake products, Amazon will find out and will suspend you for harming its customers. However, sometimes sellers get suspended because of nothing: Amazon can conduct a supply chain audit in order to verify your selling method, suppliers you are working with, and the products that you offer.
There are various types of suspensions: Inauthentic Suspension, Listing and Detail Discrepancies, Sale of Prohibited Products, Item Condition Complaints, Order Defect Rate, Business Verification, Sales Velocity Review, and so forth… If you want to know more about suspensions and how they can be reinstated, contact our specialists at Got Suspended Clients.
Now Let’s Get Back to Our Topic
Why’s Amazon So Successful?
The reason for Amazon’s success is its suspension system. Even though we defend Amazon sellers and want to reinstate their accounts as soon as possible, we understand that the way Amazon “punishes” people is one of the elements that contribute to its success!
Where Does It Come From?
Amazon knows that providing the best customer service is one of the few things that need to be taken into account while operating a business. This is why Amazon does everything possible to get rid of rogue sellers who can harm Amazon customers, and who can damage its deputation across shoppers. Amazon even has leadership principles, in which it talks about customer obsession!
“Leaders start with the customer and work backwards. They work vigorously to earn and keep customer trust. Although leaders pay attention to competitors, they obsess over customers.”
See? Amazon knows that doing the best for its customers can lead to success. Who knows, maybe in 2- or 3-years Amazon will own 60% of the eCommerce market? Just think about it!
Amazon Wants to Be the Best
Yes, Amazon wants to be the best platform in this world, and to reach this goal it should have the best sellers! What’s more, Amazon wants everyone to insist on the highest standards, because that’s what “the best marketplace” does! As we said, Amazon has certain principles, and one of them is exactly what we’re talking about:
“Leaders have relentlessly high standards — many people may think these standards are unreasonably high. Leaders are continually raising the bar and drive their teams to deliver high quality products, services, and processes. Leaders ensure that defects do not get sent down the line and that problems are fixed so they stay fixed.”
Amazon Wants Quality
This marketplace wants its sellers to sell the best products, source them from the best suppliers, sell them with care, and talk to customers in the best way possible! What’s more, Amazon can’t tolerate sellers who are impolite, neglect Amazon customers, and don’t really care about selling on Amazon. As it is said in their leadership principles, “leaders listen attentively, speak candidly, and treat others respectfully.”
Now, do you understand the importance of suspensions? Yes, the suspension is not the best thing that can happen to sellers, we know… But still, it’s one of those factors that drive Amazon closer to success! If you’re one of those sellers who was unlucky enough to get suspended, contact our specialists and we will help you reinstate even the impossible appeals!